Today’s is the first wired generation, growing up with electronic devices in their hands. Their minds and their cultural worldview have been programmed in them by the value-shaping messages they have received through the eight to ten hours of media they digest every day of their lives.
The church has been slow to engage in new forms of media. From the dawn of radio, TV, film and now, social media, much of the church’s reaction seems to be based in fear of the damage these new voices can cause to the lives of those who tune in, not excitement over the possibilities for connection we could find in each type of media. Media is the new global language and the body of Christ has far too few who competently speak it, so our life-changing message has little chance to enter the hearts and minds of young people in their formative years.
The result is that today’s global youth culture has a profound disconnect with the tradition forms of Christianity found in most nations. We are losing our connection with an entire generation. We have to take immediate action. That’s why Medialight is here. We’re here to train up a new generation of modern gospel communicators–media missionaries!
Today’s Christian communicator needs to have a firm grasp on the scriptures, and a growing walk of obedience with Jesus, but they also need to have big, open, creative minds and know how to speak media, the language of this generation. This is even more crucial in those nations with little or no awareness of who Jesus is and what he has done for them.